B2B Lead Generation

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Sales and Marketing Institute (SMI)

How Microsoft works

http://computer.howstuffworks.com/microsoft.htm

Microsoft key success factors:

1. COMPETITION: If there was a competing product: buy it or destroy it.
2. CASH: MS has nearly $38 billion in the bank, that allows MS to be adaptable. While most dominating companies retrench defensively to preserve the valuable territory that they control, Microsoft does the opposite. It can change its focus in an instant. Like some kind of mutant super-company, Microsoft can out-maneuver giants like IBM and apply its endless cash resources to overwhelm smaller rivals like Netscape.
3. CULTURE: Bill Gates never really consolidated the company after its start-up phase. Instead, he sought to replicate the most productive aspects of Microsoft's first team. Microsoft designs its teams to be overworked. Project managers calculate the number of staff members needed to accomplish a task, then reduce it. This results in a team that has to scramble immediately or be overwhelmed.
4. HR: Microsoft has very specific criteria their workers must fulfill, and they have developed an innovative means of assessing candidates: They ask them riddles. A company built on dominating via improvisation and high-energy needs high-energy problem solvers who don't mind working 72 hours straight.
5. PLATFORM: Because Windows is on the majority of PCs in one form or another, Microsoft has an advantage when it seeks to market new products.